Own Your Outreach: Getting the Most Out of Your Pharmacy Marketing Efforts

marketing book - marketing for pharmacies
Author: Ryan Haddock, Content Marketing Strategist   Marketing is all about reaching people. You find the people who need what you have, and you explain why they should get it from you in the simplest way possible. And if it were that easy, anyone could do it. However, as many independent pharmacists find out, there
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5 Tips to Help You Increase Pharmacy Patient Referrals

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Patient referrals are one of the best ways to get new patients into your pharmacy. When you get a new patient due to the positive review of another, you know you’ve done your job right. Someone was happy enough with you and your pharmacy to tell a friend and get them on board. That’s a
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Reaching Out: Connecting with Your Patients through Social Media

social media - smartphone
Nearly three-fourths of American adults use some form of social media. Whether they’re sharing pictures of their child’s birthday party or filling out a survey to find out which Hogwarts house they belong to, Americans are more connected than ever. But they’re not just connecting to each other. They’re also connecting with businesses. From the
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How Relationship Marketing Can Help Community Pharmacies

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Loyalty is like gold for small businesses, and independent pharmacies are no exception. In order to compete against nationwide chains, with their higher marketing budgets and larger revenue streams, independent pharmacies have to think outside the standard marketing box to find their customers and keep them coming through the doors. So how do you create
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