Own Your Outreach: Getting the Most Out of Your Pharmacy Marketing Efforts

marketing book - marketing for pharmacies
Author: Ryan Haddock, Content Marketing Strategist   Marketing is all about reaching people. You find the people who need what you have, and you explain why they should get it from you in the simplest way possible. And if it were that easy, anyone could do it. However, as many independent pharmacists find out, there
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Why Provider Status for Pharmacists Should Be the New Normal

provider status - pharmacy
The words “provider status” have been a fixture of pharmacy industry discussions for years. But with the onset of the COVID-19 pandemic (now entering its third year), those discussions started to ramp up. How do you get medical resources like testing, treatment, and vaccinations to more people, including those in medically underserved areas? You make
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Keeping the Promise-to-Pay: Why Pharmacy Claims Reconciliation Is a Must

pinky promise - pharmacy claims reconciliation
What does it take to operate a pharmacy? First, you need a pharmacist. Second, you need a physical location to store and dispense medication. Third, you need a supplier to help you stock your shelves. And the list goes on. But what many pharmacists would not think to include on this list — and absolutely
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4 Steps to Enable Clinical Services in Your Pharmacy

pharmacist placing blood pressure cuff on patient - clinical services
Pharmacists are the most accessible health care professional. Nearly 90% of Americans live within 5 miles of a community pharmacy. That’s closer than the doctor’s office, and likely closer than the nearest hospital for most people. Also, patients generally don’t need to make an appointment to see their pharmacist, and wait times are far shorter
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Let Us Prescribe: Pharmacists Should Be Allowed to Prescribe COVID Therapeutics

President Biden delivers the State of the Union address. 2022.
On Tuesday, March 1, 2022, President Biden delivered his State of the Union address. During his speech, he laid out plans to launch a pharmacy-centered “Test to Treat” initiative. As the nation prepares to enter a new phase of the now two-year-long COVID-19 pandemic, this message couldn’t come at a more critical time. Convenient access
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How a Business Intelligence Platform Can Increase Pharmacy Profitability

skeleton key in leaves - hidden pharmacy profit opportunities in business intelligence
We live in the age of data. Every purchase order, every transaction, every interaction — all of them produce data that can be used or ignored equally. For too long, it’s been more of the latter than the former. But business intelligence is finding ways to take data and turn it into dollars. There’s no
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Is Your Pharmacy Prepared for an Audit?

digital calculator with colorful buttons
It’s a hard time to be a pharmacist. Community pharmacies are busier than ever, and ongoing issues from the COVID pandemic are making it hard to keep the shelves stocked and the pharmacy counter staffed. But those aren’t the only difficulties pharmacies are facing right now. In addition to pandemic worries and staffing issues, they
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Don’t Forget the Flu: What Your Pharmacy Needs to Know about 2021 Flu Shots

2021 flu shots - flu season - mug and tissues
The fall season brings a lot of pleasant things for many people. Beautiful foliage, cooler temperatures, and pumpkin spice lattes are pick-me-ups for most of us. However, fall also brings the beginning of flu season. And this year, we have the added difficulty of trying to navigate a resurging pandemic on top of it. So
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Medicare Open Enrollment: How Plan Comparison Can Lead to Win-Wins

stethoscope hanging on fence - medicare open enrollment
For many Medicare patients, Open Enrollment is the only time they can make changes to their Medicare plans. Whether a patient is newly eligible or shopping for a new plan, they have less than 60 days to enroll in a plan or make changes that will affect their health care for the coming year. And
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Medicare Open Enrollment: What Your Patients Need to Know

doctor on cellphone - Medicare open enrollment plan comparison and selection
This fall, Medicare Open Enrollment will begin for your eligible patients. This is the time when they can review their Medicare plan, make changes, or change their health plan. However, this can also be a critical time for pharmacies. Many of your patients are age 65 and older, and their health care needs change with
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