Data is power in today’s pharmacy marketplace. Patient data, prescription transaction data, clinical data, insurance data, financial data, adherence data … so much data in so many places – your pharmacy system, POS, claims processor, etc. Trying to gather all these data points from different programs and sources can be like herding cats for a pharmacy and even more difficult for multi-store pharmacy operators. Privacy and security concerns further complicate the process.
Business Intelligence (BI) is necessary to compete in today’s data-driven marketplace. BI can provide you with meaningful reporting and actionable data that can help your pharmacies grow, improve efficiency, and deliver better patient outcomes, as well as positively impacting your bottom line. Identifying and prioritizing key opportunities is necessary to maximize your financial goals and positively impacting patient health.
Pharmacy management systems have offered reports for decades for sales, regulatory requirements, dispensing history, and more. These legacy reports remain essential to operating your business. As the role of the pharmacist continues to evolve, more data is available in more places. New reporting and analysis is typically a requirement as with Star Rating measures. Star Ratings are an example of ancillary information that is vital to your pharmacy practice but often maintained in various systems and locations.
The goal for a successful BI service is locating, collecting, securely storing and aggregating the necessary data elements in a central location, typically the ‘cloud’ today, and then performing analytics to provide reporting promptly to meet changing marketplace dynamics and patient care needs.
What can BI do for your pharmacy business?
BI can give pharmacies the ability to simultaneously address poor patient medication adherence, Star Rating measures, med sync enrollment which in turn may boost profitability, prescription volume and so much more. The ability to provide Trending Analysis of Key Performance measures including Refills On Time, Gross Profit Margins, New Patients and, PDC Measures are just a few examples of meaningful reporting that can assist you in managing your business. Trending KPIs can provide a clear picture of your business health.
Patient Behavior: Identifying refills that are overdue or missed has become somewhat common. But what about the impact of Early or Late Refills on staffing, inventory and refill volume? BI reports these events for immediate action by your staff which can have a direct impact on adherence, drive refill volume and produces more revenue.
Measure Success: “If you can’t measure it, you can’t improve it.” These are the words of Peter Drucker, considered one of the founders of modern business management. With BI, you can readily measure almost any variable you have the data elements for tailored to your specific needs. For example, identifying and tracking New Patients is essential to the growth of your business. Marketing and advertising get them in the door but understanding who they are and what they want is important to retain their patronage.